January, 2008- It all started with a 'business card exchange' and continued with a meeting of the minds. A unique collection of senior level reps of NY based companies have assembled in a conference to collaborate, showcase and redefine lead-sharing relationships and continued B2B networking activities.

Sales management executives of Broadview Networks (telecommunuications), Vested Business Brokers (mergers & investor finding) and Total Impact Communications, Ltd. (multimedia advertising) and TradeShowStopper.com(premiums & presentations) were hand-picked for this exclusive meeting to discuss marketing strenths, capabilities and their respective wish lists. Unlike many "meet and greets", this is a first of a series of summits between "reps with chemistry"- and those who believe in the theory "only together can we truly grow!"

"I agreed to sponsor this meeting without any expectations because (up until now) I haven't really found any benefit from attending networking events", stated Marcy Andujar, Sr. Sales Executive of Broadview. "I know it's important to keep your face and your name out there, but other than an occasional friendship and a bit of branding work, no REAL business ever came of it".

For the participants, this conference marked a day for connections and connectivity. "I met Cristina Natale (events coordinator at VendorMatchmaker.com) at the Jacob Javits Dental Show food court at the end of '07... a great place for networking, mind you", gleamed David Duboff of Vested Business Brokers with a chuckle. "She called about having a face-to-face with 'some people that I would want to meet' from other net events. Her idea was much more than to introduce; it was an experiment to explore what bridges can be developed between non-competing entities with common markets, a steady stream of leads and similar sales methods to COME TOGETHER. This was much more than an exchange-- it was altogether different".

VendorMatchmaker.com took relationship-building events to the conference room! This N.Y. based vendor rep agency assembled the first in a series of such meetings between select B2B-related companies for a private showcase with the hopes of generating a result-driven alliance for mutual sales enhancement. Out of this summit came the term LEAD SHARING (or referral partnerships). It also allowed for innovative concept exchange of each other's buisness models, practices and marketing strategies. But the real magic is in the connection through OSMOSIS from individuals with the desire, the spirit and the appreciation for dedicated strategic alliances. Natale of VendorMatchmaker.com admits the formula is to NOT have one; just choose professionals and leaders with the right attitude and let them do the rest.

The crucial element of this program lies in the careful selection of the candidates. The selected execs invited must be senior-level sales/management material (or principals) whose performance directly affect the overall SALES for their respective companies. They must posess a true appreciation for partnerships, co-ops, barters, joint ventures and such connective business practices. "To truly network, you must be ready to invest-- and to find trustworthy people [who are] ready to growth with you", says Matthew Fine of TradeShowStopper.com. "This is like a first date where you're exploring your needs through each other. It always takes risk and a vision to go beyond where you thought possible."

One month after this conference, all participants of this meeting continue to reap the benefits of this unwritten business bond. They perform as true allies against the many challenges of the business world and have become a genuine support system for each other. They all regularly communicate (sometimes in conference calls), exchange resources, vendors, concepts, technology, leads, prospects and efforts. They barter like friends and collaborate like formal partners.

"I believe that every business owner innately wishes for this type of relationship... they just don't have the time to reach out and make it happen", says Kenneth Book of Total Impact Communications. "What's more, business leaders that you can have this bridge of support is not easy. This meeting was a real home run for all of us".